As it is December, and Christmas nears, I have been reminded by the incessant TV adverts that I should really get down to the serious task of present buying. It is, after all, the meaning of the season and the sooner we get down to buying and consuming the better. I have written before that I won’t be joining this type of Christmas, in a post-scarcity world I have no desire to take part in this feast of over-indulgence. I would, however, be keen to try and rekindle an older sentiment of the season, that being the call for “Goodwill to all men” .
My initial thought was that I could change to issuing charity gifts for friends and family and, likewise, they could send these to me. However, on further deliberation I don’t think that this is a good idea. I fear that charity gifts never really benefit the sender or receiver and are not the most effective way of benefitting the charity either.
I want to be charitable, and to do so, I must take something of mine and decide to give it, without desiring any reward, to someone who needs it more than I. If I had decided to spend £20 on John’s Christmas present but instead made a £20 charity gift on his behalf then I have not really donated to charity. I did not forego anything to make the donation so I can hardly be thought of as having made a charitable act. In fact, it might be argued that I deprived John of his gift and stole the £20 from him to make my charitable donation.
Similarly John has not made a charitable act in receiving the gift. He did not forego anything nor did he make any conscious decision to make an act of charity. Indeed, had he chosen to act charitably he may not have concurred with my decision, he may not have felt that my donation to the “Campaign to save the Guinea Worm” was the most pressing of the world’s concerns. So neither of us has managed to act charitably by the exchange of this gift. But there are further problems.
When we make acts of charity it is generally wise to keep these private. As the bible enjoined us “But when you give to the needy, do not let your left hand know what your right hand is doing,”. It is helpful not to “sound a trumpet” before us to publicise our actions. If we wish to give without thought of reward or recompense we should avoid this publicity, it is possible that the publicity and good regard we obtain could be thought of as a reward for our donation. These issues are not minor, as thoughts of how we might be viewed for our donation might influence which causes to which we donate. By not publicising our intentions it might free us to consider charitable causes which might be less popular but actually of more merit. So this publicising is not good for me, as the donor, and can only act as some virtue signalling to John who now gets a present which simply reminds him that I feel virtuous after giving his present to charity.
It would have been more honest and appropriate to put £20 pounds in an envelope and send it to John with a note suggesting he might want to donate the money to any charity he so desires. This would circumvent another problem. Charities are aware that sometimes recipients feel these gifts are less festive and thus they bundle a gift with them – in my case a lovely cuddly, fluffy guinea worm toy! The £10 that manufactured, packaged and posted this gift cut the charitable donation in half making this type of giving less efficient. Rather than giving gifts to each other, with a charitable component, we should give directly to those in need.
Christmas used to be powerfully special. It had the strength to stop the madness of World War I, for an all too brief few days. It gave a temporary respite to the hell and madness of the Western Front. The importance of Peace and Goodwill was what marked Christmas apart from those other winter festivals which we use to raise our spirits in the middle of these dark, cold days. Indeed, there are even new occasions, such as Black Friday, to give us an excuse to loose the reigns on our consumption and counter any qualms we might have about over-indulgence. Unfortunately, however, this tendency has begun to affect Christmas also. If you were to look at the paraphernalia surrounding Christmas (the adverts, TV programs, shop windows, cards, craft fairs, grottos, etc) you would clearly see the theme of maximising our personal pleasures. With the emphasis on consumption and indulgence, and the loss of any sacred elements, Christmas has been hollowed out. It has no core nor substance, the traditional virtues of this season have been lost, but all is not lost, we can recover the situation.
This is what we need to do to reclaim Christmas. We must stop giving presents to those who already have, to those who we know, and start giving to those who have not, and to those we don’t yet know. We must start to show “goodwill to all men” and start to spread the benefits that we enjoy so that they can be enjoyed by others. Therefore I want no presents, not even charity presents, and hope that with any money you save you may be able to use for your own charitable activities. I, for my part, pledge that I will keep my part of this bargain and ensure I do likewise. Between us we can start to recover some of Christmas’s significance and its power to make the world a better place, even if only temporarily. We may be clutching at straws but if we do not act we might lose Christmas forever.