Day time television has always looked like a punishment for the unemployed. It is as if this diet of crude pap is put on during the day because it might push those out of work back into the labour market just to avoid the constant reruns of failed programmes. Or perhaps this dross is ladled out because the channel heads don’t care about this audience, thinking they are old or disabled, and knowing they don’t have enough disposable income to warrant expensive advertising. Hence the cheapest programmes are gather together and broadcast to fill airspace.
Unfortunately when I break my working day I stop for a cup of tea and a biscuit and to relax sometimes make the mistake of turning on the TV. I tend to avoid the news channels during the day, as they steal to much of my time, and hence make the mistake of watching the mainstream channels. This has lead me to see the interminable repeats of house renovation programmes, countless Judges remonstrating about the morals the modern world, and far too many tales of neighbours or landlords from hell. But the worst of these, by far, are the repeats of “A Place in the Sun” and related second home shows.
I feel these are the worst because they tend to draw me in. They show wonderful locations and interesting houses which capture my attention, before I know it I have spent half an hour watching a couple buying a second home. But why is this so terrible ?
If you have been fortunate to have avoided these programmes I will explain the format. An elderly, often just retired, couple with a large amount of money decide that they would like a holiday home. They try and appear nonchalant and unassuming while the presenters show them a number of properties which will really suit “you guys“. Usually they see four houses in their chosen location and the presenter try and whip up enthusiasm to purchase within the couples’ usual budget of £250,000.
This is the issue. I am watching a programme in which a rich person is thinking how they will spend a quarter of a million pounds. If the programme followed a man trying to decide between the Lamborghini, Aston Martin or Ferrari we would know instinctively this is the rich buying toys but we tend not to notice it when it is a second home. However, this is buying a home to occasionally live in for fun, perhaps 2 to 4 weeks of the year – this is a toy, not a house.
Had they been buying expensive cars the situation might not have been quite so bad. If you spend £330,000 pounds on a Ferrari Dino GT it does say a lot about you. It says you have more money than sense, little awareness about the plight of the poor, an ignorance of the inequality in our society, and probably also a small set of genitals.
When people buy there holiday home they are also going to have to double a lot of running costs. In days when we are meant to worry about climate change buying something that requires either a long-haul flight or long-distance drive to use seem very unwise. These houses are normally bought in areas much poorer than the area the purchaser comes from, thus they parade their wealth amongst people much less well off than them. This is extreme conspicuous consumption; consumption made all the more conspicuous by being broadcast on television.
Despite the buyers wish to immerse themselves in the culture of the new area they will never be anything other than wealthy tourists. If they want to experience the culture then they could learn the language and take a job working as a cleaner in the town. In many of these areas the second home market is the very thing that is destroying the local culture and turning what were fishing towns, or farming villages, into ghost towns. This market prices houses out of reach for the locals, there is no real need for schools or factories when the population is largely elderly, and off-season these towns are deserted with a large section of the houses empty and shuttered.
Now I am aware that this is ‘their money’ and the people on this show have the right to do with it as they wish. But all of us, as members of our communities, have a responsibility to think of how others may see our actions. If I was to spend a large sum (on the show often 10 times the median family disposable income) purely for my own pleasure I think I would be rather shamefaced. I think the reason the couples on the show look so unassuming and diffident is because they know this. They know it is unbecoming to display your wealth and that there are many ways to gain pleasure from your position of privilege that are not as self-centred or ecologically damaging. I feel a little sorry for them, but I feel angrier at myself for having watched this drivel.
However, this and similar programmes do show the degree to which our society is unjust and unequal and it is a sense of moral injustice that underpins many revolutionary changes. The French were horrified when it was suggested that Marie-Antoinette said “ let them eat cake” on hearing of the peasants starving, the excesses of the Russian royal family helped prompt the Soviet revolution and, more recently, the decadence of the Shah in Iran lit the fuse that exploded the Islamic Revolution lead by Ayatollah Khomeini in 1979. So, looking on the bright side, perhaps these shows with their bouncy presenters and wealthy participants revealing their wealth and ignorance to the populace might help build the sense of moral injustice we need to force a change. Hopefully.